NEW FRONTIER IN PRINT-ON-DEMAND

Evode Group’s white label POD offering, Merchmaker, is making it easier than ever for retailers to offer unique, customizable products.

In recent years, print-on-demand has transformed the consumer products industry, presenting both new opportunities and new challenges.

Enter Merchmaker, a print-on-demand solution from Evode Group in the U.K., which has introduced an innovative platform that allows brand owners and retailers to harness the power of print-on-demand, while avoiding the pitfalls.

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cheryl merchandise

MERCHMAKER x CHERYL

Merchmaker’s latest partnership is with Cheryl, providing her audience and fans with merchandise branded to match the singer’s new single, Love Made Me Do It, which was released in November.

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MERCHMAKER REVEALS THE ENTERTAINER TIE-UP

Toy specialist The Entertainer has become the first retailer to launch a personalised online store powered by Merchmaker.
The store – which can be found at https://createyourown.thetoyshop.com/– allows customers to customise products by adding text and selecting colours.
It also means that The Entertainer can host products outside the toy category – with key brands featuring across items from accessories and clothing (t-shirts, pyjamas, sweatshirts) to homewares (towels, cushions, mugs, lunch bags).

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charlotte clisby

MAKING IT PERSONAL: MERCHMAKER

With the likes of Mattel, Nickelodeon and WWE on its books, Merchmaker is making a name for itself in the personalisation of big brands for consumers. Charlotte Clisby, chief commercial officer talks us through the appeal of the platform.

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