MERCHMAKER REVEALS THE ENTERTAINER TIE-UP

Toy specialist The Entertainer has become the first retailer to launch a personalised online store powered by Merchmaker.
The store – which can be found at https://createyourown.thetoyshop.com/– allows customers to customise products by adding text and selecting colours.
It also means that The Entertainer can host products outside the toy category – with key brands featuring across items from accessories and clothing (t-shirts, pyjamas, sweatshirts) to homewares (towels, cushions, mugs, lunch bags).

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FIRST SPEAKERS UNVEILED FOR 2018 NYC SUMMIT

An impressive roster of brand licensing and retail thought leaders will take the stage at the third annual NYC Summit: The Business of Brand Licensing networking event and conference in 2018.
Taking place Feb. 20 at the Convene event venue in Times Square, some of the executives slated to speak include:
Charlotte Clisby, a co-founder and chief commercial officer of Evode Group, whose subsidiary Merchmaker offers a print-on-demand solution that works within the constraints of traditional wholesale, allowing brands such as Nickelodeon, WWE and CBS to get product in the hands of fans fast.

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SEND A VIDEO CHRISTMAS CARD FROM CHOOSEY

A Barnes businessman is hoping to take the Christmas card industry by storm by launching a card that includes a personalised video message from the sender.
Ben Nolan is chief executive of Choosey, which launched the card which includes a matrix barcode (known as a QR code), which plays the video when scanned with a smartphone or tablet.

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MANCHESTER CITY, MATTEL JOIN MERCHMAKER TEAM

Licensed print on demand specialist adds brace of new signings to roster.
Print on demand specialist Merchmaker is continuing to grow its roster of sports and entertainment brands, signing up Manchester City and Mattel.

As part of its deal with Manchester City, Merchmaker will be offering personalised and customised products covering apparel, accessories, homeware and gifting.

These will feature in Merchmaker’s upcoming retail and publisher integrations which include The Entertainer’s Create Your Own site and several others to launch in 2018.

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Evode China Interviews

INTERVIEW WITH DAVID RAN, SUPER SPORTS MEDIA GROUP

In this interview, David Ran, the Director of Strategy & Business Development at Super Sports Media Group, shares why his company considers Evode’s business model suitable for the Chinese market and why he is looking forward to the partnership.

Super Sports Media Group is the exclusive English Premier League broadcast rights holder in China and Macau for 2013/14 – 2018/19.

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