“Looking at the sports industry in China, and the development of the economy in China, people want diversified, personalised, official merchandise from the clubs.
Evode is at the forefront of this trend.”
David Ryan, Super Sports Media Group
In this interview, David Ran, the Director of Strategy & Business Development at Super Sports Media Group, shares why his company considers Evode’s business model suitable for the Chinese market and why he is looking forward to the partnership.
Super Sports Media Group is the exclusive English Premier League broadcast rights holder in China and Macau for 2013/14 – 2018/19.