• Licensing specialist with over 12 years experience in the industry.
• Has worked with high profile brands including The FA, RFU, Premier League FCs & Tough Mudder.
• Leads new license acquisitions & retail partnerships for Merchmaker in the UK.
With over 12 years experience working in licensing, Nicola previously managed the sports business of global licensing agency CPLG working with high profile clients such as The FA, RFU, St Andrews Links, Tour de France and numerous Premier League clubs. On leaving CPLG, she started her own consultancy business working with the licensing agency, Rockpool Licensing, and it’s portfolio of entertainment and sports brands including Tough Mudder, Brambly Hedge and Jim Henson, as well as advising licensees and licensors in the sports industry.
Nicola’s impressive network in sports and entertainment licensing mean that since joining The Evode Group she has been able to secure several new exciting license acquisitions as well as progressing retail and content publisher partnerships set to launch during 2018.
Nicola also previously worked for West Ham United where she was their Partnership Manager and responsibilities included developing their sponsorship and licensing programmes.
Likes: Chocolate, Les Mills gym sessions, Netflix, shopping (of any kind!) and Tom Hardy
Dislikes: Snow & ice, people without manners, horror films
Influences: Mr Kinloch (her history teacher at college), Erica Davies, Zoe de Pass, her mum and kids