LICENSING & RETAIL DIRECTOR – Joined May, 2018
Before Evode, Gemma worked for CPLG, as UK Retail and Marketing Director. Within this role, Gemma built strong, strategic relationships with all major UK retailers. Overseeing a diverse portfolio of entertainment, sports and lifestyle brands. These included Despicable Me and Minions (Universal Studios), Care Bears (American Greetings), Sesame Street and England Rugby (RFU). Gemma quickly built a solid team to deliver against a clear strategy where retail became a focus within the organisation, driving opportunities from the top down, which helped to deliver multimillion pound campaigns at retail.
Prior to CPLG, Gemma worked in Strategic Marketing for Hasbro. Aligning the European teams to deliver collective, impactful campaigns for Hasbro’s biggest brands, including My Little Pony, Transformers and Littlest Pet Shop.
Gemma has also held positions with Hasbro and the Walt Disney Company, building strong and effective partnerships with the retailer, creating and executing impactful programmes delivering true value to retailers.
Likes: Taramasalata, Rugby, Friday night curry
Dislikes: Green tea, Alexa, procrastination
Influences: Laura Trott, Paloma Faith, Audrey Hepburn