• Chief Commercial Officer of Evode Group, leading a business development team.
• Has secured a myriad of licenses for Evode Group, including WWE, Liverpool FC, and Miramax.
• Won the Rising Star award at the Licensing.biz People Awards in 2016.
Charlotte is a business development, commercial and start-up professional with a powerful network in the sports/entertainment retail and licensing sectors. She spearheads an aggressive and game-changing licensing and retail programme that challenges the traditional wholesale model that has governed retail and the licensing industry for years by utilizing the print-on-demand model. Charlotte and her business development team have earned Merchmaker credibility with a twist of intrigue in the both these industries.
Having secured landmark licenses and retail partnerships with Nickelodeon, WWE, Liverpool FC, Miramax, CBS, and The Entertainer, Charlotte and her team are pioneers in bringing the on-demand model to some of the world’s biggest brands and retailers whilst changing the future of retail.
During her time at Merchmaker, Charlotte has been nominated for both the LIMA (Licensing Industry Merchandiser’s Association) and Licensing.biz Rising Star Awards, in 2014 and 2015 respectively. In March 2016, she won the Rising Star award at the Licensing.biz People Awards. Charlotte has also been invited to be a panelist at the 2018 NYC Licensing summit alongside executives from Hot Topic & Loot Crate.
Charlotte previously worked at Universal, Sony Music, BBC Radio 1, and Modest Management. In addition, she held a senior management position at a London based start-up, constructing partnerships with entertainment brands, celebrities and recording artists, as well as trade and consumer publications.
In her free time Charlotte enjoys fine wine and live music performances. She also boasts to have the most extensive knowledge on Harry Potter at the office (or anywhere really).
Likes: Fleetwood Mac, Harry Potter, gin, sarcasm, sushi & steak
Dislikes: Indecisiveness, closed-mindedness, Sambuca & snakes
Influences: Oren Klaff, Hermione Granger, JK Rowling, Erin Brockovich, her mum