Speed to Market
Due to our on demand business model, Merchmaker can produce branded merchandise ready for sale at a much quicker rate than licensees that use the typical wholesale model.
A prime example of where Merchmaker has recognised a time-dependent sales opportunity is with the brand, JoJo Siwa. Nickelodeon signed the rights to JoJo Siwa in March 2017, and within a six week period of signing the contract with Nickelodeon, we could offer The Entertainer the largest range of personalised JoJo Siwa merchandise in the UK. In November 2017, we have just launched personalised JoJo Siwa advent calendars, which will make us the ONLY licensors to do so this year, as due to our business model we were able to create the product, obtain approval of the digital submission and tangible sample and launch on The Entertainer