The Entertainer is the largest independent toy retailer in the UK
Founded in 1981, there are now 130 stores in the UK and 6 internationally.
In 2012 The Entertainer were awarded Online Toy Retailer of the Year at the Toy Industry Awards, and it is this strength in the online market which aligns The Entertainer so closely with Merchmaker.
The Entertainer is committed to contributing a significant amount of marketing support towards all the Merchmaker products on the ‘Create Your Own’ website.
When going live, the Create Your Own website had 375 product designs across 20 product types within apparel, accessories and homeware categories.
Due to our on demand business model, Merchmaker can produce branded merchandise ready for sale at a much quicker rate than licensees that use the typical wholesale model.
A prime example of where Merchmaker has recognised a time-dependent sales opportunity is with the brand, JoJo Siwa. Nickelodeon signed the rights to JoJo Siwa in March 2017, and within a six week period of signing the contract with Nickelodeon, we could offer The Entertainer the largest range of personalised JoJo Siwa merchandise in the UK. In November 2017, we have just launched personalised JoJo Siwa advent calendars, which will make us the ONLY licensors to do so this year, as due to our business model we were able to create the product, obtain approval of the digital submission and tangible sample and launch on The Entertainer
The Entertainer noticed from their sales that Unicorns were incredibly popular design this year. As a consequence, they requested that we produce a personalisable Unicorn themed product range.
After extensive research into which designs and products were popular, we launched our Unicorn product range specially for The Entertainer within a three week time period.
