MERCHMAKER REVEALS THE ENTERTAINER TIE-UP

Toy specialist The Entertainer has become the first retailer to launch a personalised online store powered by Merchmaker.
The store – which can be found at https://createyourown.thetoyshop.com/– allows customers to customise products by adding text and selecting colours.
It also means that The Entertainer can host products outside the toy category – with key brands featuring across items from accessories and clothing (t-shirts, pyjamas, sweatshirts) to homewares (towels, cushions, mugs, lunch bags).